Brixmor Property Group Privacy Policy

Last revised: December 18, 2018

The Brixmor Property Group, Inc. and its family of companies (“Brixmor,” “we,” or “us”) understands your concerns about how information about you is used and shared. Our Privacy Policy gives you information about how we collect information about you, how we use it, and how we may share it. We also want you to understand the choices you have about how the information is used and shared as well as how to exercise your choices.

By visiting our website, you are agreeing that you have read and understand the information provided in our Privacy Policy and that you consent to the privacy practices described.

This privacy policy explains the following:

  • What information do we collect about you and how do we collect it?
  • How will we use the information you provide us?
  • With whom do we share the information we collect?
  • What choices do you have?
  • How do we protect information collected about you?
  • What about third-party websites?
  • Where is the website located?
  • How is information handled from children?
  • What about my California privacy rights?
  • How are updates to Brixmor’s Privacy Policy handled?
  • How do you contact us?

 

What Information Do We Collect About You and How Do We Collect It?

 

Information We Collect from You

Brixmor and our third-party service providers may collect certain information from or about you in connection with your use of, or your submissions to or via, the website.

This information may include:

  • Name
  • Title
  • Email Address
  • Postal Address
  • Company
  • Telephone Number(s)
  • Other Information Provided by You:
  • In Person
    • Over the Telephone
    • Via Email
    • Via the Contact Us Form
    • Through Social Media

For example, some areas of the website may include registration forms that require users to provide some or all of the above information. We may also keep any information you provide to us when you communicate with us.

Information We Collect from Our Service Providers

Brixmor may obtain information from our service providers. This information may include:

  • Location
  • Location History

Certain third party apps that you may have on your phone or device may track your location and provide information about your location and location history, even while the apps are or are not in use, when running in the background, or when your device enters a certain area. We obtain this information from UberMedia. We use this information to market to you and for research purposes. Please contact these service providers for more information, including choices for opting out of location tracking. Please see information below for your choices regarding location tracking using third parties.

Information We Collect Automatically

We may collect certain data pertaining to you automatically when you visit our website by using tracking technologies such as cookies, including:

  • IP Address
  • Device Unique Device Identifier (e.g., Unique Device Identifier (UDID) or International Mobile Equipment Identity (IMEI))
  • Mobile device/MAC address
  • Device Type
  • Browser Type
  • Operating System or Platform
  • Name of Internet Service Provider
  • Referring Website
  • Exiting Website
  • Pages visited on the website
  • Frequency, time, data, and duration of your visit on our website
  • Whether you access our website from multiple devices
  • Other interactions you may have on our website
  • Location derived from information collected from your mobile phone or device, other applications (apps) you’ve downloaded onto your mobile phone, or device or IP address
  • Information about your mobile carrier
  • Communications relating to customer support, and information drawn from such communications, for statistical and reference purpose In addition, we and our service providers may retain the metadata attached to any correspondence you may have with us or our representatives, regardless of how we have communicated. This information helps us to improve the website, online content, materials, and services that we make available on the website, and to more effectively and efficiently respond to your questions.

 

How Will We Use the Information You Provide to Us?

  • To conduct data analytics to support our website and business. Typically, these analyses are done using aggregated or otherwise de-identified data from automatically collected information to manage and improve our website and our business. For example, we use this information to:
    • Manage our business needs, such as monitoring, analyzing, and improving the services and the website’s performance and functionality. For example, we analyze website user behavior and conduct research and analysis about the way you and other users use our website.
    • Manage risk and protect the website. We use data to better protect our services, our website, and you by helping to detect and prevent fraud and abuse of the website and our services.
  • To tailor ads to your apparent interests.
  • To develop new services and offers.
  • To market to you. Information we collect about you helps us to improve our website and offer additional services that we think might interest you. For example, we analyze information about user interactions with our online ads to determine whether those ads are effective and to understand what other website functionalities or services may interest you.
  • To conduct due diligence prior to engaging in a business relationship. Prior to engaging in a business relationship with you, we may conduct due diligence exercises, such as background and credit checks.
  • To meet our contractual obligations with you when we engage in a business relationship with you.
  • To operate and improve our business.
  • To maintain our records.
  • For legal, contractual, and safety purposes. We will use your information as necessary to enforce the terms of our website; to comply with all applicable laws and regulations; to defend or protect us, our users, you, or third parties from harm or in legal proceedings; to protect our rights; to protect our security and the security of our users, employees, and property; to respond to court orders, lawsuits, subpoenas, and government requests; to address legal and regulatory compliance; to verify your identity or communications from you; to comply with contracts and other agreements to which we are a party; and to notify you of changes to our terms, policies, or practices.
  • To conduct internal monitoring and training.
  • For other purposes for which you provide your consent. We will use your information for other purposes which are disclosed to you at the time your information is collected, or for purposes which can be inferred from or are obvious given the circumstances of collection. For example, if you give us your personal information when entering a contest, we will use that information to facilitate your participation in that contest.

 

With Whom Do We Share the Information We Collect?

We do not sell, trade, or otherwise transfer to third parties your personal information except to trusted service providers who assist us in operating our websites, conducting our business, or providing services to you, so long as those parties agree to keep this information confidential. We do not share your personal information with service providers except in the circumstances discussed below.

Within Brixmor

We may share your personal information with other Brixmor entities, brands, divisions, and subsidiaries to serve you, including for the activities listed above.

Our Business Partners

We disclose personal information to our service providers who help us provide services, provide services on our behalf, or who cooperate with us on projects. These business partners are responsible for their own compliance with data protection laws. For example, we may share information about your with certain of our service providers (e.g., our web hosting provider) in order to provide the website to you. We may also share your information with some of our business and marketing partners in furthering our mission as an organization or in delivering the content, materials, and services available on or through the website to you.

These third parties are contractually restricted from using or disclosing the information except as necessary to perform services or to comply with legal requirements.

We and our service providers may also produce reports on website traffic, usage patterns, and similar data generated from information we automatically collect, and we may share these reports with our business and marketing partners and others. We may disclose aggregated, de-identified information, and analyses and reports derived from such information, to third parties including utilities, service providers, advertisers, merchants, consumer and market research companies and other organizations. If we have obtained your personal information from one of our service providers, they may have the same information we do.

Legal Requirements and Business Transfers

We may disclose personal information (i) if we are required to do so by law, legal process, statute, rule, regulation, or professional standard, or to respond to a subpoena, search warrant, or other government official requests; (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss; (iii) in connection with an investigation of a complaint, security threat, or suspected or actual illegal activity; (iv) in connection with an internal audit; or (v) in the event that Brixmor is subject to mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may subsequently be used by a third party.

What Choices Do You Have?

We offer certain choices about how we communicate with you and what information we obtain about you and share with others, described below.

Information Provided by You

When corresponding with Brixmor or our representatives, or when making a request for information or otherwise interacting with us or others through website, you choose what information to supply, what questions or comments to submit, whether you wish to receive further information, and by what method of communication such information should be delivered. Please take care to share only such information as is needed or that you believe is appropriate. You are under no obligation to provide us with personally identifiable information, but without it, we may not be able to provide you the products or services you request. You may contact us as indicated below if at any time you would like to ask us about our data collection and information security practices. Depending on the activity, some of the information we ask you to provide is mandatory and some is voluntary. Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to access certain services or content on our website as a guest.

Information Provided by Third Parties

We use UberMedia to obtain information regarding location and location history using certain apps you may have on your phone or device. See https://uberads.com/privacy_policy for their privacy practices, including options for opting out. On your mobile device, you may also adjust your settings to control whether you want apps to track you. Contact your mobile provider for instructions.

Mailings

We want to communicate with you only if you want to hear from us. If you prefer not to receive information from us, please let us know by sending your written request via email to marketing@brixmor.com. Please provide your full name, mailing address, email address, and phone number when making this request. Include your email address, full name, and specifically what information you do not want to receive.

You may also visit DMAChoice.org, a tool offered by the Data & Marketing Association, which lets you remove your name and address from a number of marketing lists as well as unsubscribe from entire categories of mail, like catalogs and advertisements.

Email

At any time, you may opt out of receiving commercial emails from us by clicking “Unsubscribe” at the bottom of any promotional email from us. You may also contact us by email or postal address as noted below. Please include your current contact information and your requested changes.

Location Tracking

You may also disable the access to your location through the settings in your mobile phone or device for all apps or select apps. Contact your mobile carrier for assistance in enabling that feature. You may also contact our service providers who collect your location and location history information for information on how to opt-out of tracking.

Cookies

We provide a variety of services on our website using cookies. We place cookies on your device in order to provide you with personalized access to essential services, enhance website functionality, and to show you offers and services tailored to your interests.

What is a Cookie?

A cookie is a small piece of data that a website can store on your hard drive that identifies your computer. Cookies help to navigate from page to page on a website, provide secure connections, gather statistics about the usage and effectiveness of our site, and remember preferences from a previous visit.

We use third-party services for analytics and interest-based advertising purposes. These service providers and ad partners may use cookies alone or in conjunction with unique identifiers, beacons, and other tracking technologies to collect information about you when you use our website, open our emails, or interact with our ads.

For example, we use Google Analytics to help us analyze how visitors use our websites and mobile applications. The information generated by the cookie, including your IP address, is transmitted to Google. This information is then used to evaluate visitors’ use of the website and mobile applications, and to compile statistical reports on website activity for us. If you do not want any information to be collected and used by Google Analytics, you can install an opt-out in your web browser.

Cookie Choices
Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. For more information on how to manage browser cookies, see http://www.allaboutcookies.org. Click on the links below to learn how to manage cookies on these browsers:

Please note that by disabling or deleting cookies, you may not be able to access the full functionality of our website. Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.

You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.

Some of the third parties that we work with may participate in the Digital Advertising Alliance’s self-regulatory program, which provides consumers tools to opt-out of receiving interest-based advertising. Click here to learn more about the DAA’s WebChoices tool. To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app by clicking here.

You also can learn more about opting out of third parties’ use of cookies used to tailor ads and other content by visiting http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices.

Do Not Track

Because there currently is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.

How Do We Protect Information Collected About You?

We have put in place certain security measures to safeguard Collected Information, but the storage and communication of Collected Information can never be completely secure. Hence we do not guarantee that information that you transmit or otherwise supply to us, or any communications conducted on or through the website, is or will be totally secure. If you become aware of any breach of Site security or this Privacy Policy, please notify us. We and our service providers may store information for as long as needed for the purposes indicated in this Privacy Policy.

What About Linked Third Party Websites?

Brixmor has links to other web sites. Be aware that other sites may collect data and personal information and operate according to their own privacy practices. Because we have no control over them, the information found in our Privacy Policy does not apply to any websites not owned or controlled by us. We are not responsible for what they do. The information found in our Privacy Policy does not apply to the privacy practices of other companies or their websites.

For example, we use VersaPay to facilitate payments to us. However, we have no control over VersaPay or its privacy practices. You may review VersaPay’s Privacy Policy here.

Location of This Website

This website is hosted and operated in the United States. However, we and our service providers may store information about individuals in the United States, or we may transfer it to, and store it within, other countries.

Visitors from jurisdictions outside the United States visit us at their own choice and risk.

If you are not a resident of the United States, you acknowledge and agree that we may collect and use your personal information outside your home jurisdiction, and that we may store your personal information in the United States or elsewhere. Please note that the level of legal protection provided in the United States or other non-European countries from which you may access our website may not be as stringent as that under European Union privacy standards or the privacy laws of other countries, possibly including your home jurisdiction.

No Kids Allowed

Children under the age of 18 years are prohibited from accessing and/or using our website(s). We do not knowingly accept personal information from any minors. If you are a parent or guardian and believe that your child has provided us with their information, please let us know by contacting us at marketing@brixmor.com, we will remove identifiable information regarding that child from our records and will not disclose that information to any other companies.

For Our California Friends

If you are a California resident, you have the right to request information regarding the disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. You may make one request each year by emailing us at marketing@brixmor.com.

We May Change This Notice

From time to time, we may change our privacy practices and the information found in our Privacy Policy. We will post any changes to either on the homepage or any other places on our website that we deem appropriate. It’s a good idea to review this information from time to time. We encourage it!

Any Questions? For any questions, or to request further information regarding our privacy practices, please contact us at marketing@brixmor.com.