WaterTower Plaza
Retail Shopping Center in Leominster, MA
WaterTower Plaza is a regional shopping destination located in North Central Massachusetts, drawing an estimated 8K visits daily and over 2.9M annually (Placer.ai 2024). The 285,714-square-foot center is anchored by a strong mix of national retailers including T.J. Maxx, ULTA Beauty, Petco, Michaels and Barnes & Noble. The center is surrounded by an affluent population, with an average household income exceeding $99K within a 5-mile radius.
The $11M redevelopment has transformed the center by repurposing the former 53,325-square-foot Shaw’s grocery store into a 46,162-square-foot grocer, along with new storefronts for Kay Jewelers and adjacent shop space. The former Pier 1 space was remerchandised with an 8,563-square-foot ULTA Beauty and Five Below expanded from 7,200 to 10,800 square feet.
Additional upgrades include a full façade renovation, enhancements to pylon signage, lighting, landscaping and significant parking improvements.
