Creating Value with Reinvestment Program

Join Bill Brown, EVP, Chief Redevelopment & Construction Officer at Brixmor, as he shares how our Reinvestment Program drives long-term value across our portfolio. Since 2015, we've reinvested $1.3B across 300+ assets, delivering an incremental return of 10%, all funded through free cash flow. Bill explains how our strategy is all about timing and impact. We evaluate each center individually and phase improvements based on leasing momentum, making targeted upgrades where tenant demand is strongest. With an annual investment goal of $150 - $200M, we're committed to building meaningful places that reflect and support the communities we serve. For more stories about how we create value, visit the links below.