Brixmor
Brixmor
Ulta Beauty at Watertower Plaza in Leominster, MA, featuring a bright white façade with orange awnings, large storefront windows, accessible parking spaces, and a paved drive aisle under a sunny blue sky.

Re/Development

WaterTower Plaza

Boston CBSA

The $11M redevelopment repurposed the former Shaw’s grocery box into a new 46K sq ft grocer, added new storefronts, and remerchandised the former Pier 1 space with an Ulta Beauty and an expanded Five Below. Extensive enhancements, including a full façade renovation, improved signage, new lighting, landscaping and parking, modernized this regional center. *Project Completed 2Q25

Net Project Costs
$11.2M
NOI Yield
10%
Ulta Beauty at Watertower Plaza in Leominster, MA, featuring a bright white façade with orange awnings, large storefront windows, accessible parking spaces, and a paved drive aisle under a sunny blue sky.

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Photo of Marc Newman

Marc Newman

VP, Re/Development

Handles CT, ME, MD, MA, NH, NJ, NY, PA, VT

By reconfiguring former anchor space and refreshing the tenant mix, we’ve elevated WaterTower Plaza into a stronger, more competitive regional destination.

Marc Newman

Get Started Today

WaterTower Plaza

489-493 North Main Street, Leominster, MA 01453

Worcester, MA
Sam Kallmerten, headshot.

Sam Kallmerten

Senior Leasing Representative

Call 781.313.2006

Leases for more than a year

Eric VanDeWeert, headshot.

Eric VanDeWeert

Director, Specialty Leasing

Call 610.832.6298

Ancillary leasing and leases less than a year

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Re/Development

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