Middletown Plaza

Retail Shopping Center in Middletown, NJ

This highly visible center in Middletown, NJ, is located at the NE corner of Route 35, with 41,000+ VPD and Harmony Rd with 10,000+ VPD drawing an estimated 5,400+ visits per day and 1.9 million visits per year (based on Creditntell). The trade area surrounding the center is densely populated with 61,000+ people and an average household income of $145,000+ within a 3-mile radius.


The redevelopment will transform a former Walgreens and Party Fair into a 12,000-square-foot specialty grocer with additional retail leasing opportunities. Significant upgrades include refreshed façades, enhanced landscaping, new pylon signage and trash enclosures, and extensive repaving. The completed redevelopment project will significantly upgrade the anchor merchandising and deliver a contemporary new look for the center.

Additional Resources

Photo of William Greimel

William Greimel

VP, Re/Development



Conceptual Design Disclaimer: The drawings and images are contemplated to represent design intent and concept only. They are presented at an illustrative level and only to convey overall vision of the project. All design assumption may be re-evaluated as the project progresses to address stakeholder comments/approvals. Lastly, the information contained within these documents are confidential and only information for the intended recipient and may not be used, published or redistributed without the prior written consent of Brixmor Property Group.